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Why Salesforce developers are becoming AI platform engineers

Salesforce developers are taking on a more strategic role as Agentforce, Data Cloud, and AI-enabled CRM reshape enterprise technology. Learn why today’s most valuable developers combine coding expertise with architecture, integration, and platform engineering skills, and what this means for hiring in the AI era.

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Burnout in female tech professionals

A further deep dive into data from resources including our own Careers and Hiring Guide suggests that female Salesforce professionals are being pushed towards burnout at an alarming rate.

REVEALED: The top soft skills Salesforce hiring managers are looking for in candidates

With demand for Salesforce skills still far outstripping supply, many hiring managers looking to fill tech roles within their organizations are taking a more flexible approach to sourcing new talent. With this in mind, we decided to examine at the kinds of soft skills tech leaders are looking for in potential candidates, beyond just a knowledge of Salesforce.

Is burnout on the rise for Salesforce professionals?

While many employers have increased their focus on mental health and employee wellbeing in the midst of the pandemic, the latest Mason Frank Careers and Hiring Guide has revealed that many professionals still have a workload that is leading them to burnout.

Becoming a Salesforce Marketeer

There has never been a better time to become a Salesforce marketeer. The pandemic has caused businesses to quickly shift their marketing strategies to embrace the digital experience, which has led to us seeing a sharp uptick in businesses seeking to implement marketing automation as they make the move to digital.

Five cool things we learned at Dreamforce 2022

Okay so maybe it wasn’t all bad, but after years of virtual Dreamforces it was great to be back in San Francisco for the real thing. Three days of geeking out with contemporaries and finding out about the latest products, innovations and trends is nothing short of bliss, right?

Dreamforce 2022: Preview

While Dreamforce may have returned with a 5,000 capacity last year, there were still plenty of us that missed out on our annual pilgrimage to San Francisco. Needless to say that 2023 feels like a big deal, and as we all begin to charge our pedometers and bookmark talks and breakouts we can’t miss (and parties!), there’s much to look forward to.

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